Cox and NOTMC Announce
$12 Million Media Campaign
Thanks to an initiative spearheaded by Cox Communications, ten of the leading cable companies across the country have come together to donate more than $12 million of advertising time to help the NOTMC invite visitors to “come fall in love with New Orleans all over again.”
Cox Communications, Lt. Governor Landrieu, and Mayor Ray Nagin conducted a satellite media tour to announce this unprecedented cable industry partnership that includes Adlink, Bresnan Communications, Bright House Networks, Cable ONE, Cablevision, Charter Communications, Comcast, Cox Communications, Insight Communications, Mediacom, Suddenlink, and Time Warner Cable.
Our research suggests that this $12 million donation will result in $1.3 billion dollars in visitor spending. We could never have accomplished this on our own and are enormously grateful to Greg Bicket, vice president and regional manager of Cox Communications in New Orleans, along with the other participating cable companies for helping us reach out nationally to let everyone know that the experience and authenticity of New Orleans is alive and flourishing.
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